As marketers know, brands need to build a relationship with the customer so personalization feels appropriate. And the customer has to benefit from the personalization, whether through monetary ...

Instagram ads can feel eerily personal, leading to misconceptions that the app may be listening to you. However, you can ...

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As the FCC revives the FM geo-targeting debate, digital audio advertising firm AMA has unveiled a new enhanced artificial intelligence “Long List” feature to its Studio.AI product. This feature allows ...

Expect a streaming giant to look a little different this year.

Connected TVs have revolutionized video consumption and transformed the digital advertising landscape. And as we’ve seen over recent years, an increasing number of streaming providers and broadcasters ...

Meta Platforms plans to hand Facebook and Instagram users in the European Union more control over how much data they share to see personalized ads, as the tech giant seeks to reassure EU officials ...

Google Opinion Rewards may soon offer more surveys to users who enable personalized ads. These personalized ads are served across Google’s apps, services, and partner sites. Google Opinion Rewards is ...

Posts from this topic will be added to your daily email digest and your homepage feed. The change is rolling out over the coming weeks. Users in unspecified ‘select countries’ can still opt out. The ...

Meta, under legal pressure in the European Union over a binary “pay us or consent to ad tracking” choice it currently offers regional users of its social networks Facebook and Instagram, is changing ...

Loyalty, where consumers remain dedicated to a specific brand, took on a new meaning Tuesday when Google advanced personalized member-only pricing, shopping and shipping benefits for retailers. The ...