The news of this collection comes after J.C. Penney rolled out a new marketing campaign intended to change its brand positioning. The company launched a series of advertisements with captions reading ...

JCPenney has partnered with plus-size supermodel and entrepreneur Ashley Graham to create a namesake collection for full-figured women that is scheduled to launch this fall. The retailer has ...

Fresh off its latest marketing reboot, JC Penney is heading into new territory, revamping its plus-size offerings with model Ashley Graham. The retailer says the new collection will build on its ...

Even though more than two-thirds of women wear plus-size apparel, they’re often made to feel invisible — particularly in the world of fashion apparel. But model and plus-size advocate Ashley Graham, ...