2026’s first viral meme has birthed an iconic catchphrase for nonchalance in the new year Luke Chinman is a writer at PEOPLE. He joined PEOPLE in 2024. His work has previously appeared in The ...
The original idea appeared to be using one button (as in the fastener used on clothing) to meditate on the passage of time each day of the year, a trend that popped up on TikTok in late 2025. TikTok ...
The 365 buttons trend is officially the first viral meme of 2026. While it sounds like a DIY craft project or a productivity hack, it has actually turned into a massive internet movement about setting ...
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