Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by AJ Brown, CEO and co-founder of LeadsRx.

What Is A Probabilistic Model? A probabilistic model is a statistical tool that accounts for randomness or uncertainty when predicting future events. Instead of giving a definitive answer, it ...

The design and construction of capital projects can be extremely complex. Uncertainty and risk add to this complexity and, as a result, many projects experience significant cost overruns and schedule ...

ThatWare LLP, a globally recognized AI-powered digital marketing and search intelligence company, continues to push the ...