Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

Opinions expressed by Digital Journal contributors are their own. “The solutions we have today will soon not be enough to provide unparalleled customer satisfaction. Information technology continues ...

Two multi-ethnic workers working in a plastics factory, standing on the factory floor, looking at the control panel of one of the machines. The African-American man is pointing to the panel. His ...