Breakthrough product innovations are more than a blip on the consumer’s radar, they have staying power, and they capture the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ray Hein Over half of the ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

In the early 1980s, Atari shelled out $21 million for the video rights to Steven Spielberg’s blockbuster film E.T. the Extra-Terrestrial. The company spent another $5 million on a flashy marketing ...

How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...

The Human Sciences Research Council (HSRC) receives funding from the Department of Science, Technology and Innovation (DSTI) to conduct the Business Innovation Survey (BIS). Amy Kahn is the project ...