On October 22, the Interactive Advertising Bureau (IAB), a media and marketing industry trade group, released for public comment the California Consumer Privacy Act ...
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...
AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...
Aiming to streamline the massive jumble of programmatic processes, tasks and platforms, the Interactive Advertising Bureau (IAB) on Wednesday released “An Evolving Framework for Advertising Automation ...
Programmatic advertising is already a $40 billion business in the U.S. Today, a significant volume of programmatic media is managed by specialized firms buying on behalf of clients who could either be ...
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