For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform is delivering the automation breakthrough the industry has awaited for ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio. Such alliances may help as Madison Avenue grapples ...

Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...