On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising ...

As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.

Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting performance to steering it.

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Research and Marketshas announced the addition of the"Global Programmatic Advertising Spending Market 2016-2020" report to their offering. (Logo: http://photos ...

[content-module:CompanyOverview|NYSE:RBLX] Roblox Corp. (NYSE: RBLX) announced a partnership with Alphabet Inc. (NASDAQ: ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Although overall programmatic advertising deals continue to build -- up 15% year-over-year -- programmatic buying and selling of streaming advertising inventory still has a way to go, according to a ...

StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£187.6m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario ...

Kroger Precision Marketing (KPM), powered by 84.51°, has launched new managed-service offsite programmatic advertising capabilities, including programmatic audio, programmatic connected TV (CTV) and ...