Growing your business and brand awareness requires more than just a traditional strategy. In today’s digital-first world, you cannot afford to ignore social media, industry-focused earned media, and ...

Talent alone won't get founders noticed; your story must speak for you.

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

How higher education communicators should help faculty build durable, direct channels to reach audiences that matter.

From product launches to historical movements, virtually every transformation the world has experienced has been aided by a comprehensive public relations campaign. In today’s world, the best examples ...

Many brands turn to PR when they want to announce a new collaboration, product, or service, but, by far, the most successful use their PR strategy around the clock. That level of promotion requires ...

Forming a startup is a lot of hard work for an entrepreneur. You've come up with an idea, developed a business plan, secured ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

The marketing and communication worlds are transforming rapidly as artificial intelligence (AI) continues to penetrate the mainstream. The most common tactics and strategies for increasing awareness, ...

CHICAGO & NEW YORK--(BUSINESS WIRE)--CG Life, a science-first, tech-enabled agency for life science, has acquired Berry & Company Public Relations, a New York City-based public relations agency ...

McMillan’s expertise in media strategy and storytelling enhances our ability to deliver the exceptional service and ...