What if there was a scientific method for determining what goes into the buying process that could make marketing to a target audience more than a shot in the dark? The good news? It does exist. The ...

Eldar Tuvey, is CEO and cofounder of Vertice, a spend optimization platform that saves companies up to 25% on their SaaS and cloud costs. The turbulence of recent years has underscored the critical ...

The UAB vehicle purchasing process involves coordination between several departments — including Purchasing, Parking & Transportation, and the Fleet Operation Coordinator — to ensure all vehicle ...

Purchasing a new car from a showroom involves time-consuming visits, multiple comparisons, and uncertainty about the final prices. ACKO Drive simplifies this process by including all the important ...

In recent years, buying habits have shifted in favor of self-service purchasing options across both B2B and B2C groups. The ability to conduct one's own self-discovery and make purchases online with ...