QR Codes Are Becoming Infrastructure — But Many UK Businesses Are Managing Them as Disposable Tools

Dynamic QR management platforms such as xcan.it are helping organisations treat QR codes as long-term digital infrastructure rather than fixed marketing assets LONDON, ENGLAND, UNITED KINGDOM, ...
Hosted on MSN

How packaging is getting smarter with AR and QR codes

A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...
Forbes

Accessible QR Code From Zappar Makes Packaging Talk To The Blind

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Zappar, the venerable UK studio that was one of the pioneers ...
Food

From static to dynamic: Why CPG brands are rethinking QR code strategy

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...