Effective market research depends on a clear, well-defined set of questions. You could spend large sums of money carrying out a research project, but, if you ask the wrong questions or if respondents ...

The value of strong questionnaire design, complemented by the task of high-quality sample development, is not fully appreciated. Too often researchers relegate those two essential building blocks of ...

The design and use of questionnaires in course and faculty evaluation are discussed and the literature surveyed. Problems of questionnaire construction and interpretation of results are described and ...

If you want to better understand your customers, you may find yourself thinking about putting together a short questionnaire. You might, for example, want to know how satisfied your customers are with ...

Silk, A. J. "Questionnaire Design and Development." In MBA Field Studies: A Guide for Students and Faculty, edited by E. R. Corey. Boston: Harvard Business School ...

The workshop is intended for government officials who would benefit from the knowledge of the concepts, principles, and methods used design to business surveys which are subsequently used to compile ...

In this chapter, the panel considers issues of design and development of key methodological aspects of the Agricultural Resources Management Survey (ARMS), focusing on the sample frame for ARMS, the ...