Effective market research depends on a clear, well-defined set of questions. You could spend large sums of money carrying out a research project, but, if you ask the wrong questions or if respondents ...

The value of strong questionnaire design, complemented by the task of high-quality sample development, is not fully appreciated. Too often researchers relegate those two essential building blocks of ...

If you want to better understand your customers, you may find yourself thinking about putting together a short questionnaire. You might, for example, want to know how satisfied your customers are with ...

The design and use of questionnaires in course and faculty evaluation are discussed and the literature surveyed. Problems of questionnaire construction and interpretation of results are described and ...

Silk, A. J. "Questionnaire Design and Development." In MBA Field Studies: A Guide for Students and Faculty, edited by E. R. Corey. Boston: Harvard Business School ...

BBC Media Action Research Officer Chuanyan Zhu on how surprising cultural differences have shaped the design of the Climate Asia survey. BBC Media Action's Climate Asia survey visits a family in ...