Real-time buying is rapidly gaining the attention of today’s most prominent media buyers by taking an increasing share of digital budgets. In the world of video in particular, Forrester Consulting ...
Publishers are looking to find a way to respond to the increasing requests from advertisers to make their inventory available via RTB. A recent study by PubMatic and Digiday showed that 74% of brand ...
Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Real Time Bidding is continuing to gain real traction and is being embraced by many ...
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