On Monday, Selena Gomez offered her fans a Rare Beauty tutorial on her Instagram timeline. In the video, she applied bronzer, blush, and some mascara—all while flashing her gorgeous marquise diamond ...

Let’s be real, the celebrity beauty world is crowded, right? But somehow, Selena Gomez just... gets it. While others are ...

Selena Gomez and Benny Blanco tied the knot on Sept. 27, and now Gomez's cosmetics brand, Rare Beauty, is celebrating their nuptials with a special edition release. The Something Rosy Lip & Cheek Set ...

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

A writer reviews Selena Gomez's Rare Beauty Feel Seen scent, part of the Find Comfort body collection. It includes a new ...

The name on every beauty girlie’s lips: Rare. Amid a sea of other celeb makeup brands, Selena Gomez’s is one of the standouts, delivering hit after viral hit. One such launch that has remained in the ...

In five short years, Rare Beauty has established itself as a brand capable of releasing beauty products that become instant classics, from its Silky Touch Highlighter to the Tinted Lip Oil. Yes, Rare ...