Instagram launched a dedicated iPad application on Wednesday, placing its short-form video feature Reels at the center of the redesigned interface as parent company Meta intensifies competition with ...

New Leaks Reveal Instagram’s Plan to Compete with TikTok Instagram is reportedly working on a dedicated app for its short-form video feature, Reels. This development comes as TikTok faces increasing ...

Facebook is taking another step to encourage users to create original content for its TikTok clone. The company introduced a new “sharing to Reels” feature to allow users of third-party apps to post ...

Instagram and TikTok’s apps might look even more similar before long. Instagram just announced a test rolling out to “a small group of people“ that makes Reels the default tab view when you launch the ...

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...