Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

This PhD programme offers the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of methodology or which applies ...

Sociological methodology comprises an array of techniques designed to investigate the complexities of social life. Bridging the gap between quantitative rigour and qualitative depth, these research ...

The AI revolution has transformed behavioral and cognitive research through unprecedented data volume, velocity, and variety (e.g., neural imaging, ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

The examples and conclusions from The Innovator’s Method are drawn primarily from a sample of companies that were either among the world’s leaders in innovation premium or generated a significant ...

Human Rights Watch conducts regular, systematic investigations of human rights abuses around the world. At any given time we are actively researching, reporting, and advocating for change in more than ...