The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands since August.

1. Retail media networks expand beyond incrementality to support full-funnel advertising: As retail media networks improve ...

JB Hi-Fi is launching a retail media network across its 207 Australian stores, partnering with Retail Mediaworks for the ...

Retail media has become a quarter of Bayer’s media spend, but Ryan Verklin says inconsistent measurement, bloated complexity ...

It’s a neat encapsulation of Monahan’s broader argument: if retail media is going to ask brands for deeper commitment – ...

Cyndi Loza, senior editor at PG’s sister brand Path to Purchase Institute, sits down with Progressive Grocer Today to unpack ...

Neil Murphy joins Grocery TV with more than 20 years of experience launching and scaling retail media platforms, including Walmart Connect and Criteo's retail media solution. He will lead retailer ...

Is WHSmith's gamble a wise one? Will broader in-store retail show growth moving forward?

Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech stacks needed to support on-site sponsored search and display and unlocking ...

DLF’s CMO, Amrith Gopinath, gives information on rethinking mall advertising with immersive experiences, targeted campaigns, and new formats like neighbourhood plazas.

The local outlook for retail media growth looks positive, but many challenges lie ahead for businesses without solid data ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ready to buy. The post Why B2B marketers need to be using financial media ...