QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad ...

This year, 196.2 million US mobile device users ages 14 and older, representing 81.5% of mobile users, will install at least one app on their devices, says a new study from Localytics, reported by ...

Here's a look at some very simple things you can do to increase mobile app retention with push notifications. WHAT IS RETENTION? There are a number of different ways of measuring retention. For the ...

With the average user interacting with around nine to 10 apps a day, businesses are wise to create functional mobile apps to complement their existing digital presence. However, many companies make ...

According to the Urban Airship report on push notifications impact on retail App retention rates, of the 63 million new app users analyzed for this report, 85% of Android users and 50% of iOS users ...