Over at HBR, Roger Schwarz shares with us a telling exercise. Glance over the following three questions and see which is genuine–that is, actually opening up the option for the person you’re talking ...

Joan Leach receives funding from the Australian Research Council. She is President of Australian Science Communicators and affiliated with the Association for Rhetoric of Science and Technology. We ...

When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

Practically everyone in the world knows that line, Forsyth said. “Indeed there was a recent poll in which that was voted the greatest ever one-liner in movie history.” Which, if you think about it, is ...

A question that is asked to make a point rather than to get an answer. If you’ve ever been home late, you might have been met with this rhetorical question: "What time do you call this?” The person ...

Forget libel-proof plaintiffs. In the era of "fake news," it's all about the libel-proof defendant. Just ask Tucker Carlson and Barstool Sports. By Daniel Novack, Sara Shayanian Consumers of news are ...