Our indispensable guide covers 15 collections, hundreds of references, and countless ways to wear the Crown.

While there are plenty of watch designers out there if you're looking for a general timepiece, if you want a statement piece ...

Here's our tips on how to handle the annual RRP increase ...

By Robertino Altieri, CEO & Founder of WatchGuys Rolex has officially implemented another US retail price increase as of January 2026 of roughly 7% across the brand’s catalog. Stainless steel models ...

Rolex has unveiled its latest timepieces ahead of the 2025 Watches and Wonders in Geneva, with the all-new Oyster Perpetual Land-Dweller taking center stage. This marks the first entirely new model ...

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. We just published our big, comprehensive list of the “best” and most significant ...

New year, new price tags ✓ Rolex raised its prices by almost 6% on some watches ✓ Are you upset, or do you see it as a fact of life? ✓ ...

In a market flooded with waitlists and scarcity, access is the ultimate luxury. This is where Wrist Aficionado steps in, bridging the gap be ...

With a new year comes new possibilities, and that’s just as true in the watch industry as everywhere else. Each year, watch brands trot out brand-new models for enthusiasts and collectors to lust over ...

Demand stays hot, supply stays disciplined, and resale keeps the pressure on, which is why Rolex is so expensive.