SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

SAP has showcased a new CRM package that uses its HANA in-memory computing platform, which the company says could help companies generate insights into customer behaviour much faster. The German ...

SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

The Florida Department of Revenue (FDOR) has selected SAP Public Services Inc., a subsidiary of SAP America Inc., to deliver a customer relationship management (CRM) system, the company said Monday in ...

SAP is working on a new on-demand CRM (customer relationship management) application that will also incorporate social collaboration tools, a company executive said in an interview at the Sapphire ...

In this piece, I evaluated two enterprise software stocks, Salesforce (NYSE:CRM) and SAP (NYSE:SAP), using TipRanks' comparison tool to determine which is better. Salesforce offers cloud-based ...

It’s no wonder that a SAP’s HANA in-memory database has caught the attention of many in the transactional, BI and Big Data worlds. HANA uses memory as its primary medium, with disk being used merely ...