SAP SESAP recently disclosed that it has expanded its trade management portfolio for effective handling of "non-promoted" and "promoted" product volumes of clients dealing in consumer goods. Trade ...

SAP Trade Promotion Optimization will facilitate promotion planning by allowing users to perform what-if simulations based on order history and other internal data, retail point-of-sale, syndicated ...

Enterra’s Revenue Growth Intelligence System™ Performs Holistic Optimization and Autonomous Decision-Making Across the Drivers of Revenue for Consumer Product Goods and Retail Companies, Delivering ...

SAP AG today announced it has released a new version of its mySAP CRM suite that has been specifically designed for the needs of the consumer packaged goods (CPG) industry. "Customers kept saying that ...