Google is testing a new type of Schema markup designed for scientific data to be more easily understood by search engines. The web is filled with scientific metadata which Google has to extract from ...

If you have multiple locations, it’s best to create specific Schema Markup for each one. Each location will have its own unique address, phone number, and possibly different hours or services. Using ...

A controlled test compared three nearly identical pages: one with strong schema, one with poor schema, and one with none. Only the page with well-implemented schema appeared in an AI Overview and ...