If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation ...

When creating a marketing campaign you shouldn't that assume all your customers are alike. What appeals to a 19-year-old Asian-American art history major may be completely different from what appeals ...

Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

Segmentation analysis is an important key when creating your business plan or launching your next product. It helps you to establish your target buyers. In order to create an optimal plan, you need to ...

Israel, the country most known for its tech achievements, is in the midst of war against terror. Though current situation is challenging, we continue to witness the ...

Market segmentation has been acknowledged as the ?oldest marketing trick in the book?. But what exactly is it” Here’s our no-nonsense guide to market segmentation for SMEs. In order for a business to ...

Use our guide to car segments to help make a decision on your next car Have you ever wondered what all the different types of car-sizes are? It can be very confusing, especially if you’re looking to ...