LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. This article provides comprehensive ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market segmentation analysis. This ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

The size and differential needs of the purchasing public, hundreds of millions of people in the United States alone, make it difficult for any one company to serve everyone. Market segmentation aims ...

Everyone knows about segmentation as a marketing tool, but now, it seems, it is being applied increasingly in the sales realm as well. For both marketers and sales reps alike, segmentation helps ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. In ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...