The shift to service as software will bring learning curve advantages, software-like marginal economics, and winner-take-most dynamics to all companies across every industry, not just tech vendors. We ...

When I worked for an aerospace company, a running joke was that we were a data storage company that happened to take satellite images. The amount of data we had stored in that prior life was measured ...

"Experience is the new battleground for brands to drive growth. Eighty-seven percent of organisations agree that traditional experiences are no longer enough to satisfy customers. Yet a siloed ...