With the advent of smart-phone apps, enhanced mobile websites and scannable 2-D bar codes, marketers can easily get overwhelmed trying to keep up. But restaurants don’t always have to chase the next ...

Walmart has consistently stayed on top of the latest technological advancements, and its new feature will make it easier than ever for consumers to shop. The retailer has recently announced Text to ...

The researchers note that future work should explore ways to sustain participation and scale up such programs. For now, the study suggests that simple peer-to-peer texting tools can play a meaningful ...