Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. Per Google’s research, ...

If you haven't set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see. If you have manual sitelinks without descriptions set up in your accounts, you’re not ...

Felicia Coover calls Sitelink extensions one of the "easiest and best options" in Google AdWords to increase a Web site's click-through rate (CTR) because it helps searchers find the correct content ...