In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...

Tom Fox and Nick Gallo talk about decision-making and what influences the process. Humans like to think of themselves as rational beings, but we are really emotional decision-makers who rationalize ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues and profits. You can read the greatest business book ...

Bennett University proudly conducted a highly anticipated special session and masterclass on the "Principle of Influence by Cialdini" on October 28, 2025. The session featured Mr. Bas Wouters, a ...