For the Smarties candy factory in Union Township, New Jersey, Easter is big. Valentine’s Day, too, means a load of orders. But nothing compares with Halloween. “Oh, it’s by far the most important ...
Smarties, founded by Edward Dee in 1949, just celebrated its 75th anniversary. Halloween drives more than 25% of the company’s annual sales. Dee reveals how she leads the family-owned business to ...
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