Social customer service is no longer a trend, it’s a reality. Google it. Or better yet, log in to Twitter or Facebook and check out how the world’s leading brands are social media savants. Whether you ...

Timely replies and human-centered support on social media aren't optional anymore – they're expected. Here’s what brands need to know to get it right. Every tweet, direct message, and comment holds ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Social media management stalwart Hootsuite has acquired Sparkcentral, a ...