Top 10 Countries The UK ranked fourth with a score of 69.2 — its lowest position since the index’s inception — marking one of ...

Qatar has strengthened its position in the global arena, climbing two places to rank 20th in Brand Finance s Global Soft ...

The UAE has been ranked 10th globally in the overall standings of the world's most important soft power report covering 193 ...

Romania has climbed two positions to 53rd in the global rankings, according to the new iteration of the Global Soft Power Index by Brand Finance, after its Soft Power score increased from 39.5 to 40.3 ...

The United Arab Emirates has secured a top-tier position in the latest Global Soft Power Index, ranking 10th worldwide and ...

Its continued ranking among the top ten countries on the 2026 Soft Power Index reflects a stable model built on diverse sources of influence and adaptability, at a time when traditional powers are ...

The United States still leads the world in soft power, but ‘America First’ policies have critically damaged its reputation ...

The United Arab Emirates has consolidated its position among the world’s top ten countries in the 2026 Global Soft Power ...

UAE secures a top ten position in the 2026 Global Soft Power Index by Brand Finance, marking its fourth straight year in ...

The United Arab Emirates participated in a high-level dialogue session that discussed the role of soft power in strengthening ...

Brand Finance, a London-based brand valuation consultancy, on Tuesday released two reports in Davos, Switzerland, highly ...

China honors its words with actions, Haigh underlined. "When China decides to do something, it really does it thoroughly," he said, citing the example of TikTok, "a triple-A rated brand" that is ...