Long Live Sony TVs: New TCL Deal Could Mean Stronger Future for Classic Brand ...

With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers.

For customers, the partnership could make future Sony Bravia models more competitively priced while offering the same premium ...

Sony partners with TCL for majority control of Bravia TV production starting 2027, potentially bringing Chinese efficiency to ...

The flagship Bravia 9 offers Sony’s most advanced Mini LED backlight system yet and sounds like one of those TVs you’ll need to see to believe. The flagship Bravia 9 offers Sony’s most advanced Mini ...

Sony and TCL’s 51–49 home-entertainment JV reshapes premium TV economics, margins, and control — with big implications for India’s price wars.

It's been a little over a year since Sony updated its lineup of BRAVIA XR-branded TVs with five new model ranges spanning 55 inches to 98 inches. These 2023 model-year TVs featured the company's ...

Almost exactly six years ago, I was lucky enough to witness what remains to this day arguably the greatest ‘TV’ demo I’ve ever seen. Sony had come out of nowhere at the 2018 CES to reveal an 8K LCD TV ...

Planning to get a new TV in 2026? Then consider the top 5 Sony Bravia TV models on Amazon that offer immense picture clarity, ...

Shopping for a new Sony TV can quickly become overwhelming. With models like the Bravia 2, 3, 5, 7, 8, and 9, along with newer “Mark 2” versions, it’s not always clear what each one offers or how they ...