Welcome to the fourth edition of Sports Business Journal’s 10 Most Innovative Sports Tech Companies, a labor of love and exercise in outside-the-box thinking by our editorial team.

Texas Tech head coach Joey McGuire speaks after winning the Big 12 Championship football game at AT&T Stadium, Saturday, Dec. 6, 2025, in Arlington. Texas Tech defeated BYU 34-7. Elías Valverde II / ...

In less than four full seasons, Brent Key has turned the Georgia Tech football program around. He guided the Yellow Jackets to a 9-3 record in 2025 and was recently rewarded with a contract extension ...

The MarketWatch News Department was not involved in the creation of this content. QINGDAO, China, Dec. 18, 2025 /PRNewswire/ -- Haier Group, a leading global provider of better life and digital ...