iHeartMedia and PMX, the investment arm of Publicis Media, have unveiled results of a study they conducted that focuses on audio influencers. The study was called “Exploring The Brand Benefits of ...

New research indicates a strong correlation between AM/FM radio listenership and podcast consumption, highlighting the advantages of cross-promotion. In Q2 2023, nearly one in three Americans 25-54 ...

On the eve of tomorrow's IAB Podcast Upfront, IPG Mediabrands Magna released another in its ongoing series of its "Media Trials" studies, this one shilling for podcast publisher Vox Media. The ...

Podcast fandom is growing and deepening among the most active listeners of audio entertainment. That’s the key finding of a white paper on podcast fandom commissioned by the Wondery podcast network, ...