Sony is handing control of its Bravia TV business to China's TCL

Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

Sony Cedes Control of Bravia TVs to China’s TCL Electronics

Sony Group Corp. is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics Holdings Ltd., the latest Japanese company ...

Sony, TCL Electronics Plan to Set Up Television JV -- Update

Sony Group plans to set up a joint venture with Hong Kong-listed consumer electronics maker TCL Electronics Holdings, a move that would mark an end of majority ownership in its televisions business ...

Sony Group: A Joint Venture With TCL Looks Promising, But I'm Still Cautious

Sony Group Corporation and TCL Electronics Holdings Limited plan a TV joint venture (51/49) to boost Sony’s weak ...
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Sony To Cede Control Of Bravia TVs To China's TCL Electronics

Tokyo-based Sony has focused on expanding its portfolio of intellectual property assets — anime, live-action film, music and ...

TCL Electronics Shares Hit Over 20-Year High on Plans for Sony JV

TCL, one of China's largest producer of electronics, rose by close to 19% in early trade in Hong Kong, reaching its highest level since May 2005 before paring gains. The stock was last up 14%.

Sony is selling its TV and home entertainment division to one of the biggest Chinese consumer electronics company in the US

Sony is partnering with Chinese rival TCL Electronics, ceding majority control of its iconic Bravia TV brand. In a new joint venture, Sony will hold a 49% stake, while TCL takes 51%, to manage global ...