How Market Segments Work: Identification and Example

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.
Business Wire

A Biopharmaceutical Products Market Client Successfully Evaluated Consumer Demand in Target Markets | Infiniti’s Recent Success with Market Segmentation Strategies

LONDON--(BUSINESS WIRE)--The biopharmaceutical products market is crucial and highly challenging. Biopharmaceutical products manufacturers require specialized and high-cost equipment to support ...
Business Wire

A Fashion Retail Industry Client Enhances Profitability with Target Market Segmentation Analysis | Infiniti’s Recent Client Engagement

LONDON--(BUSINESS WIRE)--Infiniti Research is a premier provider of market and customer intelligence solutions. Having 15+ years of experience with in-depth, accurate, and reliable research, our ...
Business.com on MSN

Trends that will shape market segmentation in 2026

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...
Forbes

Customer Segmentation: Taking A Multi-Lens Approach To Understanding Customer Behavior

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...