Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

It’s been 15 years since the number of texts sent first exceeded the number of phone calls placed. The enduring popularity of chatting with our thumbs may be surprising, but it’s also a fact that ...

Consumers are inundated with millions of marketing messages daily, and due to the sheer volume of marketing messages flooding consumers daily, trust in marketing isn’t guaranteed. The saying goes: ...

Texting is a powerful marketing tool that has the ability to drive more patients to book appointments with you, increase referrals, and boost revenue. Particularly when combined with other marketing ...

Let’s talk spam — and not the canned meat, but the kind in your inbox. It’s one thing when unwanted marketing messages are emailed — and hopefully sent to a junk folder — but what do you do when they ...

Did you know that 98% of text messages are read within two minutes? In a world where email inboxes are overflowing and social media algorithms are unpredictable, text messaging remains the most direct ...

With the advent of smart-phone apps, enhanced mobile websites and scannable 2-D bar codes, marketers can easily get overwhelmed trying to keep up. But restaurants don’t always have to chase the next ...

Be honest: If you were an adult in 2007—the year the number of texts sent first surpassed the number of phone calls made—did you ever imagine we'd still be using our dexterous primate thumbs as a ...

Virginia’s General Assembly made a targeted, practical adjustment to the Virginia Telephone Privacy Protection Act that took ...

Director of Sales and Strategic Partnerships at ReadyCloud, the Shipping, Returns, Growth Marketing and CRM Suite built for e-commerce. When you reflect upon an exceptional customer experience you’ve ...