Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Does string theory—the controversial “theory of everything” from physics—tell us anything about consciousness and the human brain? Outside of the theory itself being devis ...

If we want to understand complex constructions, such as ourselves, assembly theory says we must account for the entire history of how such entities came to be. Life on other worlds — if it exists — ...

Alfredo has a PhD in Astrophysics and a Master's in Quantum Fields and Fundamental Forces from Imperial College London. Alfredo has a PhD in Astrophysics and a Master's in Quantum Fields and ...

Charles Handy’s theory outlines four organizational cultures — power, role, task and person — each shaping how companies operate and employees interact.

If you want to have a great year, you’ll boost your likelihood of success by setting goals. And using goal setting theory, specifically, is the best way to ensure you achieve all that you aspire to.