Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools, and fast feature ...

The feature, called "Dear Algo," lets Threads users personalize what content they see by publicly posting an AI prompt.

The new Threads feature lets you share your posts — or anyone else's — to your Instagram Story without leaving the Threads app.

Mark Zuckerberg’s “Twitter killer” app is poised for the kill. Threads — which launched in 2023 as Zuckerberg sought to directly compete with his longtime rival Elon Musk — moved within striking ...

Threads, the Twitter-like app created by Meta, has seen a sharp drop in activity. The Threads daily active user count peaked on July 7, two days after its launch. Recent data shows that metric has ...

Using Dear Algo is simple. Just type “Dear Algo” in a public Threads post, followed by what you’d like to see more or less of. For example, if you want to see more content about popular podcasts, you ...

Now that Threads has grown to more than 400 million users, Meta is adding more features that could help the platform establish an identity. The company is testing a new "communities" feature that ...

A week after Instagram head Adam Mosseri said the company’s new Threads app will not “amplify news,” saying it’s too risky for the young X competitor, the exec is now saying that one of the app’s more ...

Meta’s Threads app is leaning into impermanence. Starting Monday, the platform is rolling out “ghost posts,” a new post format for sharing fleeting thoughts that automatically disappear after 24 hours ...

Meta’s Threads is on a roll. The social networking app is now home to more than 400 million monthly active users, Meta shared with Fast Company on Tuesday. That’s 50 million more than just a few ...

Caitlin O'Kane is a New York City journalist who works on the CBS News social media team as a senior manager of content and production. She writes about a variety of topics and produces "The Uplift," ...