Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

CUPERTINO, Calif. -- The Vision Pro, Apple's first new product in seven years, will officially launch in stores on Friday in the US. The mixed reality headset is set to go on sale at Apple Stores ...

Almost a year and a half after its launch in the United States, Apple Vision Pro is struggling to take off. The sales have not even reached a million units, and critics have focused on the high price ...

In 2023, Tim Cook “Your surroundings become an infinite canvas,” revealing Apple as the pioneer of spatial computing. Fewer than three years later that canvas is shrinking rapidly. IDC estimates that ...

Apple Inc. (NASDAQ:AAPL) is reportedly grappling with the slow uptake of its Vision Pro headset, attributed to its high price tag and lack of compelling features. Bloomberg's Mark Gurman, in his ...

The Apple Vision Pro headset, heavily hyped as the ‘entry point for the future of spatial computing,’ is having a hard time finding consumers. Vision Pro report ...