Tracking your business’ exposure on the myriad of social networking services that are now available is vital to protect your brand. Dave Howell assesses four of the leading packages Initial set-up is ...

Managing social media can often feel like an endless juggling act—balancing content creation, scheduling posts, tracking analytics, and engaging with your audience, all while trying to stay creative ...

Social media algorithms change constantly, making it hard to maintain consistent reach and engagement. This article breaks ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

David Benigson is CEO of Signal AI, a company using AI and media data to help executives cut through noise and drive actionable insights. Let's face it—the business world is changing faster than ever.

Yup. Every like, share, comment, story tap, even the ones where no one reacts but they look — that’s data. And if you know how to analyze it (don’t worry, it’s not as scary as it sounds), you can pull ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Jason A. Metz, one of the pioneers of Influencer Marketing and founder of Brand Influencers in New York believes Mercedes is a brand that is getting its social media influencing right. It may not come ...