LONDON--(BUSINESS WIRE)--The transactional and marketing emails market is expected to grow by USD 8.87 billion during 2021-2025, according to Technavio. The report offers a detailed analysis of the ...

I have an e-commerce client who is doing a complete makeover of their email program. One issue we struggled with was the definition of a transactional email and how much marketing language should be ...

We marketers tend to think about the transactional email in its most literal sense, relating to a specific transaction as defined by the CAN-SPAM Act and by conventional wisdom. But transactional ...

Transactional emails can be considered a form of pull marketing, as they are initiated by the consumer's action. However, they can also be used in push marketing strategies, such as sending ...

CHICAGO--(BUSINESS WIRE)--ActiveCampaign, the leader in Customer Experience Automation (CXA), has acquired the Postmark and DMARC Digest service offerings. Postmark is one of the fastest-growing ...

ActiveCampaign's sales, marketing automation and CRM portfolio now includes transactional email service via acquisition. ActiveCampaign, which provides customer experience automation, has acquired ...

Sending transactional emails may seem like a solved problem. SendGrid, Postmark, Mailgun and others offer dependable email APIs for developers, after all. However, many of those companies have also ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Email is a ball and chain. We’re locked to it, and it sucks. So anything that makes it easier to deal with, well, we’re going to try it out, right? ZigMail is a nifty new email service that gives you ...