In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...

These APIs provide developers with tools to access tweets, monitor hashtags, and analyze sentiment, making them ideal for data-driven strategies. When it comes to analyzing real-time conversations and ...

Artificial intelligence is accelerating at breakneck speed, with larger models dominating the scene—more parameters, more data, more power. But here is the real question: Do we really need bigger to ...

Most of us don’t enjoy scrolling through countless online reviews, trying to decipher whether customers are genuinely satisfied or just being sarcastic. It can feel like trying to read between the ...

Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...