Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Google launched the Universal Commerce Protocol (UCP), an open standard enabling AI-driven shopping agents to complete tasks ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the ...

Payment processors like Stripe and Visa have endorsed the protocol, which was developed in partnership with Shopify, Etsy, ...

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

Google's new Universal Commerce Protocol enables AI agents to make purchases and assist with the buying experience.

With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...

Google's new standard lets AI find and buy products for you in a single chat, skipping the usual checkout hassle.