Google's John Mueller was asked if "unlinked brand citations can help in defining trust of a website / brand?" In short, when someone says the Wall Street Journal said X, but does not link to the Wall ...

Search marketing consultant Cyrus Shepard tweeted about a featured snippet with zero links back to the websites from which the information came from. Several in the SEO community compared Google to ...

Last week, I covered how unlinked URLs are used by Google for discovering and indexing new content - heck, I even questioned how that works with the nofollow attribute. This brings us back to a poll I ...

Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s ...

John Lincoln from Ignite Visibility spotted a Google Hangout where Google’s John Mueller confirmed that Google will use URLs or domain names within content that are unlinked, i.e. without an a href ...