User-Centered Design — or, as it is more commonly known, User Experience Design (UX) — has risen into prominence within the past decade, becoming one of Brandeis GPS’s most popular graduate degrees.

In one of my previous Search Engine Land columns, SEO Smackdown: Information Architecture vs. Technical Architecture, I reviewed some of the differences between IA and technical architecture. When our ...

Integrating artificial intelligence into their products and services can help tech companies build tailored solutions with enhanced capabilities. However, AI can come with serious drawbacks—including ...

In the most successful apps, devices and software, form follows function. That's why demand has skyrocketed for user experience design experts. By earning your online master's degree in User-Centered ...

In the social sector, many are hailing “user-centered design” as a revolutionary advance. It is the first of the Principles for Digital Development (defined in consultation with nearly every major ...

Confusing mobile apps and unclear instructions can be frustrating for anyone. But imagine if these everyday annoyances weren't just inconvenient but held the potential to be dangerous. That's where ...

In the landscape of user-centered design, customer journey maps are indispensable tools. First appearing in the mid-1980s, they outline the journey of customers and users as they engage with products ...