Sonic is one QSR that is shifting its focus from price to experience, but brands must remember price is still part of the equation. *Denise Lee Yohn is a brand as business consulting partner and owner ...

In March of 2008, Subway launched a value deal nationwide that already had explosive success in a number of the chain’s South Florida stores. The introduction of the $5 footlong deal across the U.S.

Higher education’s transition to online learning at the start of the pandemic was remarkable, a shining accomplishment led in large part by IT organizations working with academic leaders and faculty ...

Value plays a major role in dining decisions, in part because getting good value is often how consumers justify eating out. While the idea of value is subjective, consumers commonly define good value ...

Success in health care is complex. At the core, success means enabling people to live better lives. It is a struggle to balance over one thousand external measures of performance—all created with the ...

Millennials have quickly taken on an influential role in our consumer market. The Millennial Mindset™ is one that has been adopted by consumers of all ages. Millennial behaviors such as hyper ...

There are many shades of gray in OEM upgrade proclamations—as well as innumerable ways for CIOs to extract greater value from existing networks Having worked on Wall Street for many years, I’m a big ...

Value is one of the most important terms in retail. Unfortunately, it is also misunderstood and often used in the wrong context. When used correctly, it can serve as one of the most powerful ...

That sound you don't hear is the silent price war that's being waged in supermarket aisles around the country. Through a series of interviews with executives and analysts, SN has learned that low ...