The days of guesswork in car showrooms are numbered as automakers drop their confusing, Wi-Fi password-like EV names.

Despite there being hundreds of words out there that have never been used as new car names, automakers around the world love ...

It’s hard to imagine Ford without the Mustang or Bronco: two of the most iconic badges in the company’s history. But Ford’s latest trademark filings suggest the Blue Oval may be preparing to add a ...

Getting a product name just right is a tricky balance. Brandwatch, a consumer intelligence and social media management company, has five rules for naming new products. The name has to be readable and ...

Electric vehicle company Lucid Group Inc (NASDAQ:LCID) stands to benefit from rival Fisker Inc‘s (OTC:FSRN) declaring bankruptcy. While Fisker’s struggles could mean one less competitor in the EV ...

Tesla trademarks could point to what the recently revealed autonomous vehicles will officially be called. The autonomous vehicles could be years away from production with regulation hurdles ahead. See ...